Kendrick Lamar and Rihanna are gunning for video of the year with their new music video "Loyalty."

The video for the single off K-Dot's album DAMN is just what we demand this weekend. The two modernistic twenty-four hour period Bonnie and Clyde went on a crime spree in the activity pack video directed by Dave Meyers. The 4-minute cutting tells a compelling story of criminal offence, romance, loyalty, and trust. The video starts out with Kendrick sitting in a chair blindfolded while some scantily clad females dance for him in a club type of atmosphere.

Ane of the ladies tried to stab him, but earlier that could happen the video cutting to some other scene that shows K-Dot and his friends in the street while some of his homies getting sunk into the asphalt and shark wreck havoc under the surface. Rihanna then chimed in running a scam on a man who ended up in a fight with Kung Fu Kenny, but that proved to be a big fault. He got knocked out by Kenny much to the anaesthesia of his girl Rihanna.

The scenic video also shows some clips of the Los Angeles skyline with Kendrick Lamar and Rihanna on a rooftop pulling off a daring stunt. And then far Kendrick has released videos for "ELEMENT," "Humble," and "Dna" both of which are also well put together music videos. The Compton rapper is currently making his way across North America with his DAMN Tour. But this week he brought out J. Cole in Detroit and terminal dark he brought out Gamble The Rapper in Chicago.

Kendrick Lamar has the biggest opening week so far this yr with his album DAMN selling just over 600,000 copies in the outset week alone. The project has since been certified double platinum past the RIAA. Maybe now we can go that joint album with J. Cole.